Put Your Money Where Your Beliefs Are

Deliberate Acts of Kindness

Dame Julie Andrews (yes, from the Sound of Music), in a recent graduation speech at the University of Colorado, asked the college graduates to not only do random acts of kindness, but also do very deliberate acts of kindness, ones that represent their belief system and values. This involves some soul-searching and researching to find the best place to give your time and money so your actions match your value system. Such mindfulness applies to the way you spend, as well as donate, your money everyday. Each dollar spent strengthens the company you give it to. It is essential that we make our spending count.

One positive outcome of the recent downturn of the economy has been that people are making careful decisions about how they spend money. More people are intentionally spending money and supporting businesses that represent their values. Likewise, more companies are recognizing the need to stand for something and give back. For instance, apparel company All Saints supports an initiative to fight human trafficking and end modern day slavery. Prana Clothing supports a myriad of initiatives including helping entrepreneurs find a market for their technology. Tom’s shoes donates one pair of shoes for every pair sold.